International Builders' Show Showcase Homes Adapt New Technologies for Virtual Tours There will be no lines waiting to tour The New American Home, the Pasadena Showcase House, the Kips Bay Show Houses, or Pro Builder's annual...
Sponsored Digital Marketing Creating and Leveraging App-Based Customer Experiences Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing The Year of Catalytic Disruption Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Digital Marketing Virtual Tools Bring Unprecedented Growth for Home Builders One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in...
Digital Marketing New Normal for Master Planned Communities' Sales, Marketing If there was ever a time for builders to pivot toward digital marketing and virtual tools, the pandemic would be it. Though builders of...
Sales + Marketing Your Sales Attribution Method Is Lying to You No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
Sales 7 Tips on How to Sell Homes Using Floor Plans In the current state of affairs, builders cannot count on being able to sell a home via an in-person home tour. While video tours and...
Digital Marketing Tips for Using 3D Digital Models to Visualize and Sell Homes Home builders that are using 3D design tools share their advice on selling homes using virtual models
Sales + Marketing Trends Buy It Now: Self-Service and the Homebuying Experience of the Future Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing
Digital Marketing The Top 5 Ways Home Builders Can Increase Marketing ROI in 2020 More than 40 home builders spent $18 million in digital advertising last year. Here’s how they got their money’s worth
